MGT6045 Marketing (15 credits)

Year Running: 2016/2017

Credit level: F7

Pre-requisites for

MGT6074 (when the module is running)

Description

This module introduces the subject of Marketing and seeks to place marketing and consumption practices in their political, economic, technological, social and cultural context.

Reading List

Please click here for reading list.

Teaching Methods

Delivery Type	Hours
Independent	120.0
Lecture	20.0
Seminar	10.0

Methods of assessment

Assessment Type	Duration	% of formal assessment	Semester
Course Work	0.0	100 %	S1

Teaching methods and assessment displayed on this page are indicative for 2023-24.